![]() ![]() "Being aware of Indonesia being a nascent yet growing market for hip hop, I got in touch with my Indonesian friends who are hip hop fans, and was able to start a business accordingly," he said, referring to a rap battle contest and Allday Music, a YouTube channel. He got into hip hop when he attended to Hongik University, the neighborhood around the school campus being renowned for its diverse-by-Korean-standards music scene. He picked hip hop as another area in which he capitalized on his cultural experience in Indonesia to develop a business model. "We hope to see many joint productions with ASEAN follow in the future," Park added. His company has been constantly receiving offers from OTT providers across Southeast Asia and Korea for joint production projects. PODUCER KOREAN DRAMA PLUS"In that sense, spending my youth in Indonesia and being familiar with its culture has been a plus factor in running a content business." "We were still half in doubt whether the format being so new would be welcomed by the viewers, and our plan turned out to work fine," Park said. OTT refers to a range of streaming media services offered directly to viewers via the internet, instead of traditional means of cable, broadcast and satellite. Park attributed the success partly to his early experience in Indonesia, where he witnessed firsthand Indonesians' fascination ― or as he put it "falling in love" ― with people from other countries.Īsked why he and Kang went for the over-the-top (OTT) format in terms of production, Park noted that 2018 was when the Indonesian business world was undergoing generational change and that the younger business leaders were more open to investment in digital content. PODUCER KOREAN DRAMA SERIES"Literally every production company we met in Indonesia after Season 1 underlined how successful the series was and wanted to learn from it," Park told The Korea Times in a recent telephone interview. The duo returned with Season 2 last year and has plans for Season 3 in 2021. Park produced the drama together with Kang Moo-sung, another Blend Company co-CEO who has been Park's friend for more than 20 years from his early days in Indonesia. ![]() The series is about romance between young Indonesians and Koreans working at the same cafe. In this light, "Love Distance," a seven-episode web drama, had more than 3.25 million views and became a hit after it was released in Indonesia in 2018. Park Sung-soo, after spending his teenage years in Indonesia and going to college in Korea, developed the business acumen to produce the first web drama series made and jointly invested in by multiple companies of the two countries.Ī co-CEO of Seoul-based content producer Blend Company, Park, 37, makes dramas, music videos and other contents that are a blend of cross-cultural traits and therefore can target Indonesia, a major ASEAN market for hallyu.īlend Company co-CEOs Park Sung-soo, right, and Kang Moo-sung together produced web drama series "Love Distance." / Courtesy of Blend Company The series had more than 3.25 million views after it was released in Indonesia in 2018. "Love Distance" is the first web drama series made jointly through investment from Indonesia and Korea. ![]()
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